Sales teams at manufacturing, reseller and e-commerce businesses often struggle to make sense of a cacophony of competing data and information about their customer base. A combination of expensive kitchen-sink analytical systems and historic-facing insights make prioritising customer engagement activities reactive, slow and often misplaced.

The design challenge revolved around how best to communicate Stratum's AI recommendations, as well as elevating the AI data into actionable insights. Concepts were also mindful of keeping features to a minimum, sacrificing anything that was not deemed of high importance from our user research.

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Created whilst at Frontier Labs.