Diego Rodriguez Wikander's profileFroylan F Castañeda's profile
SILA Brand Identity

About

Sharjah Book Authority needed to create a brand for a new international literary agency called SILA (Sharjah International Literary Agency). This agency will represent publishers and authors along with additional agency services. From brand strategy to brand identity and a comprehensive pack of graphic design templates, we created an inspiring and rich narrative that helped them position their brand at the intersection of authors and publishers, art and business, English and Arabic.


The brandmark












Colours


Graphic device

To add character to the layouts, we used the logo as the support background to enclose a quote, or a message, or even a photo.




Iconography

The iconography consists of a system strategically used, where one set of icons is used for literature and other set for simpler applications.


Illustrative icons
Standard icons






Patterns

Starting from the original logo we created a matrix that composes multiple types of grids in a modular way. 




Layouts and applications

From social media posts to brochures, flyers, editorial literature and more. The following designs are suggested examples to ensure a compelling and consistent design system.




Posters










Stationary




Brochure



Book Cover





PPT Presentation

The PowerPoint presentation is designed to offer a variety of layouts that is structured while offering enough flexibility in terms types of layouts, graph usage and more.


Social Media



And, of course, a tote bag.








Client: SBA (Sharjah book Authority)
Project lead: Froy F. Castañeda
Creative/Art Direction: Diego R. Wikander
Brand Strategy: Lorena Lumbaque















SILA Brand Identity
16
263
2
Published:

SILA Brand Identity

Sharjah Book Authority needed to create a brand for a new international literary agency, that will represent publishers and authors along with ad Read More

16
263
2
Published: