About
Sharjah Book Authority needed to create a brand for a new international literary agency called SILA (Sharjah International Literary Agency). This agency will represent publishers and authors along with additional agency services. From brand strategy to brand identity and a comprehensive pack of graphic design templates, we created an inspiring and rich narrative that helped them position their brand at the intersection of authors and publishers, art and business, English and Arabic.
The brandmark
Colours
Graphic device
To add character to the layouts, we used the logo as the support background to enclose a quote, or a message, or even a photo.
Iconography
The iconography consists of a system strategically used, where one set of icons is used for literature and other set for simpler applications.
Illustrative icons
Standard icons
Patterns
Starting from the original logo we created a matrix that composes multiple types of grids in a modular way.Ā
Layouts and applications
From social media posts toĀ brochures, flyers, editorial literature and more. TheĀ following designs are suggested examples to ensure a compelling and consistent design system.
Posters
Stationary
Brochure
Book Cover
PPT Presentation
The PowerPoint presentation is designed to offer a variety of layouts that is structured while offering enough flexibility in terms types of layouts, graph usage and more.
Social Media
And, of course, a tote bag.
Client: SBA (Sharjah book Authority)
Project lead: Froy F. CastaƱeda
Creative/Art Direction: Diego R. Wikander
Brand Strategy: Lorena Lumbaque
Project lead: Froy F. CastaƱeda
Creative/Art Direction: Diego R. Wikander
Brand Strategy: Lorena Lumbaque
