After a year of lockdown, young people were missing their friends more than ever, realizing the value of friendship and that any bad moment, boring, or even bad weather is easier to carry with them by their side, because what really matters is to be together.
That's why at Poker we created an integrated campaign, leveraged on a promo, to give friends 30 days to celebrate and be together.
And all through a day responsive platform. Which responded with actions or content to what was happening in real time during that month.
