The Cricket World Cup is the pinnacle of cricket, coming once every four years. The 2011 edition is to be held in the cricket-crazy Asian subcontinent. Indian fans have waited 28 years to see their team lift the Cup again. The Indian icon, Sachin Tendulkar, is playing his last World Cup. At home, the fans’ hope for nothing short of winning glory.
We were to leverage these factors and emotions to build the stature of the World Cup, and also generate patriotic fervour for the tournament. We shot with the legend, Sachin; and former WorldCup champions.
Sachin Dil Se
Line Production
DOP
Music
Writer, Director & Editor
World Cup Legends
Line Production : ESP Films
DOP : Ajay Kumar
Writer, Director & Editor : Abhishek K Rao
(below)
Tune-in spot using the Kids's best of luck message. The Voice Over reiterates that you must back your team.
