Intro
A new spin on the world's favourite Italian liquer.
Disaronno was born in 1525 by a simple gesture of kindness. We thought why not give something back? A new visual look for an Italian classic.
The Challenge
Teaching an old dog new tricks
Disaronno have paved the way to become one of the most famous Italian liquors. But an ever changing market demands adaptability. The brand is striving to bring new products to market but needs an updated identity that looks to the future while retaining their heritage.
Vision
Looking to the past to carve a better future
Our vision was to create an identity that focused on Italian culture & surroundings that communicated the brand towards a younger millennial audience. This is about creating more than a product, creating a movement. A liquer that can interlink with other interests from fashion to travel.
Craft
A focus on type & partnerships with colour.
We drew inspiration from old signage & posters to stem structure for typographic layouts. This was injected with colour taken from Italian nature, architecture & culture. This palette became the base of the brand to bring balance
Deliver
Essential classic that gives you a sense of luxury
The resulting visual identity captures the essence of the brand. Everything is well balanced giving a sense of luxury amongst a brand that is accessible by all.
