"Extending lifespan with natural preservatives"
Photography Poster Campaign for Mama Roz - Launched in 2005, Mama Roz quickly became the choice for consumers in Indonesia as nowadays, everyone knows that what we eat and drink affects our health. By drinking juice containing no preservatives, it’s huge for the health of our world and natural preservation also extends the lifespan of fruit trees.
By using photography to emphasize Mama Roz's unique selling point, a splashed liquid direction coming out from real fruit to show “100% raw ingredients from the juice” was taken. A “Homemade” design direction using wooden boards and kitchen supplies in the posters was also used to give a vibe that the juice was made carefully and heartfully as if it was being made at home.
Category: Conservation
