"Working to end animal slaughtering for fashion and lifestyle"
Out-Of-Home (OOH) advertisement concept for WWF - More than 50 million animals are slaughtered and processed each year, for what they call the “Fashion Industry”. Animals are killed under some of the most horrific conditions imaginable in order to produce the clothing and accessories that most of us wear.
To stop this real cruel act, an emotional approach of design direction was implemented, and to empower this emotional message, a tagline “Our family is missing. Have you seen them?” was created. A statement that comes out from the animal’s point of view.