Problem/Background: Soft drinks are one of the biggest culprits of excess sugar consumption, partly because they're so widely available. Choosing what’s yummy or convenient rather than what’s actually good. This could affect the dietary, deprive of essential nutrients and has a link to mental health issues.
Objective: To get the target audience to eat healthier, creating an alternative thirst quencher to feel satisfied and good for their body and their mind, without feeling guilt.
Solution: To conceptualize and develop an organic sparkling juice brand that engages viewers visually the taste of the experience through packaging. Getting them to buy it in supermarkets. Making it tasty, healthier and convenient.
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