Registo is Portugal’s registry office. We went to rethink the way they operate, in order to create a more efficient, autonomous, intuitive, and standardised service.
We ended up simplifying and consolidating the naming and brand of the registry office, making it more recognisable among citizens. With new updated characteristics of the registry experience, we designed a brand that could convey the updated characteristics of the registry experience, and inspire the design of new uncomplicated offices.
We ended up simplifying and consolidating the naming and brand of the registry office, making it more recognisable among citizens. With new updated characteristics of the registry experience, we designed a brand that could convey the updated characteristics of the registry experience, and inspire the design of new uncomplicated offices.
Client: IRN • Country: Portugal • Role: Design & UX/UI • Year: 2019
“Registo” was clearly the best strategic path. Not only easier to pronounce, but it is also a verb, on the first person singular, representing a new phase of customer empowerment — enhanced by digitisation — pursued by IRN.
By dropping the last “s”, and deconstructing the IRN logo – keeping the original “line of life” concept of the previous logo – the new logo is flatter, simpler and uncomplicated.
New space & service experience
→ An intuitive space that changes the waiting time experience and increases the efficiency of the service
→ Resistant, flexible, and inclusive
→ A space that fits different needs: services, communication, and size
→ A new service experience, which nurtures more positive behaviours from customers and public servants alike
→ Resistant, flexible, and inclusive
→ A space that fits different needs: services, communication, and size
→ A new service experience, which nurtures more positive behaviours from customers and public servants alike
