‘Circulation’ was the chosen name of the brand. It managed to incorporate all three themes that were crucial to the project, travel, art and hospitals. 12 black crosses represents the 12 locations on the tour which were also used elsewhere as labelling devices for artwork and entrances. Advertisements were also only placed were they could be seen to be constantly circulating.
Awarded D&AD In–Book 2011
A3 Poster
Poster in context
Bus Banner
Map – Unique to each hospital
