![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de44f6124241847.61277611036cf.gif)
YAKI Izakaya (居酒屋)
VISUAL IDENTITY / Student project
EN
YAKI is a Japanese restaurant in Malaga city whose identity is mainly associated with izakaya: street stalls where Japanese urban food abounds. The entire visual system is deeply inspired by Japanese culture: the constant use of tables referring to tatami mats; classic mythological characters, such as the Ryū dragon or Koi fish; illustrations accompanied by akachōchin lamps (traditional in this type of restaurant); and the use of risographic printing (originating in Japan) in photographs.
ES
YAKI es un restaurante japonés de la ciudad de Málaga cuya identidad está asociada principalmente a los izakaya: puestos callejeros donde abunda la comida urbana japonesa. Todo el sistema visual está profundamente inspirado en la cultura nipona: el uso constante de tablas haciendo referencia a los tatamis; personajes mitológicos clásicos como son el dragón Ryū o los peces Koi; ilustraciones acompañadas de las lámparas akachōchin (tradicionales en este tipo de restaurantes); y el uso de la impresión risográfica (cuyo origen se encuentra en Japón) en las fotografías.
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c088a1124241847.6128bf6b3da5c.gif)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dcd3fa124241847.6129040dcdd70.gif)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4ed984124241847.6129045cc6d41.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97a5b7124241847.61269729bf27b.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/938121124241847.61222a3086137.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de77c3124241847.61265753a6da9.gif)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ebc74b124241847.61292be2811f6.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc8f52124241847.61292be283cfe.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b7921f124241847.6128ba934c25f.gif)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b6dea124241847.61292be284561.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7abdee124241847.61265a1e56e19.gif)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f82c44124241847.612246b2d4577.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3afcd5124241847.6128f8126963b.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f95dc3124241847.612295fb7d889.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/134225124241847.61268c5fecff2.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b637dd124241847.6128e12d9a9f6.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8becba124241847.6122963fcb999.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5cf60e124241847.6128d8898a9ec.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0e6e3c124241847.61292b62c5cae.gif)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/229a02124241847.612938394db40.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2299fb124241847.6128a3e8b6b6f.jpg)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a9d1b7124241847.6129558666064.gif)
![branding business card Food identity logo menu design restaurant restaurant menu brand identity take away](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bc265b124241847.611fc121a6216.jpg)