Visualaz on Behance

Visualaz

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About

About

Beginning: Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. I… Read More

Beginning: Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. In recent years their business has grown, and the need for a strong brand identity had become apparent. Middle: With the existing visual style lacking memorability or emotion, we were tasked with repositioning the company for a more discerning audience. There was a real opportunity for the company to connect through storytelling – practicing what they preach to their clients. End: Every great story has a beginning, middle and end. With this as a starting point, we built a playful visual and verbal identity system based on the three-part story structure. The name, Visualaz, lent itself perfectly to this system, helping the pronunciation through a phonetic structure. Each piece tells its own story to create a memorable experience. Read Less

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Itinerary folder and engraved memory stick

Wedding memory pack: Containing a thank you card, short story book and memory stick with the final cut

Short story book: A visual marketing communication included in the wedding pack

The Centre for Public Christianity

Branding

138 667

Ball & Doggett

Branding

1985 28576

City of Melbourne

Branding

31327 515943

Fete Of The World

Illustration

2003 23348

Sydney School of Entrepreneurship

Branding

3363 63562

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Basic Description

Beginning: Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. In recent years their business has grown, and the need for a strong brand identity had become apparent. Middle: With the existing visual style lacking memorability or emotion, we were tasked with repositioning the company for a more discerning audience. There was a real opportunity for the company to connect through storytelling – practicing what they preach to their clients. End: Every great story has a beginning, middle and end. With this as a starting point, we built a playful visual and verbal identity system based on the three-part story structure. The name, Visualaz, lent itself perfectly to this system, helping the pronunciation through a phonetic structure. Each piece tells its own story to create a memorable experience.

Published: