Visualaz on Behance

Visualaz

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About

About

Beginning: Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. I… Read More

Beginning: Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. In recent years their business has grown, and the need for a strong brand identity had become apparent. Middle: With the existing visual style lacking memorability or emotion, we were tasked with repositioning the company for a more discerning audience. There was a real opportunity for the company to connect through storytelling – practicing what they preach to their clients. End: Every great story has a beginning, middle and end. With this as a starting point, we built a playful visual and verbal identity system based on the three-part story structure. The name, Visualaz, lent itself perfectly to this system, helping the pronunciation through a phonetic structure. Each piece tells its own story to create a memorable experience. Read Less

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Itinerary folder and engraved memory stick

Wedding memory pack: Containing a thank you card, short story book and memory stick with the final cut

Short story book: A visual marketing communication included in the wedding pack

Fete Of The World

Illustration

1729 19475

Sydney School of Entrepreneurship

Branding

2728 55516

Queensland Theatre

Branding

888 18870

Start-Me-Up Labs

Art Direction

1907 22219

Streamtime

Branding

1760 36641

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Basic Info

Beginning: Visualaz, is an unconventional film and production studio, specialising in short film production for weddings and corporate clients. In recent years their business has grown, and the need for a strong brand identity had become apparent. Middle: With the existing visual style lacking memorability or emotion, we were tasked with repositioning the company for a more discerning audience. There was a real opportunity for the company to connect through storytelling – practicing what they preach to their clients. End: Every great story has a beginning, middle and end. With this as a starting point, we built a playful visual and verbal identity system based on the three-part story structure. The name, Visualaz, lent itself perfectly to this system, helping the pronunciation through a phonetic structure. Each piece tells its own story to create a memorable experience.

Published: