Romano Summer 2021 Campaign

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Romano Summer 2021 campaign

The Brief

Romano wants to Encouraging men to use Romano product ( 4 key products: Shampoo, 2in1, Roll on & Body Spray) to have elegant & masculine grooming that will help them be confident and outstanding in this summer.

The Idea - Suave Summer Men's Style Guide

Most of our targets, especially the first jobbers, might already know about the importance of their outlook to create impressive first impression.

But not all really have knowledge about the right etiquette, the right attitude and the right style of being a real gentleman.

It’s the true art to be a gentleman, of your own style, and in summer time with a whole other set of rules.

BE THE GENTLEMAN WHO IS ALWAYS READY TO ACHIEVE SUCCESS.

Style is key to a man’s success. Especially during summer when the conditions are more challenging. As an expert in men grooming, Romano offers a full range of product to keep you confident of being a gentleman even in hot weather.

Romano Summer 2021 Key Visual, photographed by Le Thanh Tung, Spotlight Studio

Video Series Idea

The idea is to portrait Romano men in an extreme condition of summer or situations where he is supposed to lose confident and style... BUT thanks to Romano products, he is always in style, full of confident and not hesitate to exert his gentlemen manners.

It’s a way sophisticated way to talk about the TA’s pain point in the summer that shows both product function and platform of men's style.

Key Asset

Key asset is a series of 4 short clips for each product category (Shampoo, 2in1, Roll On and Spray).

Inspired from the Magic trick short video from Zach King, we decided to go with the 10 seconds format VDO, which is short and easier to run ads on Youtube and Facebook, separated into 4 clips due to 4 key products to highlight their features and effectiveness especially in summer, the hottest time of the year.

10s TVC series - Meeting client

10s TVC series - Playing tennis

10s TVC series - Pool party

10s TVC series - Dating

Romano Summer 2021 - AOC Series

Planning content pillar, content calendar and content direction as well as write up all posts, reflecting campaign concept with social trend about the pandemic.

AOC is a must-have item, we create several Facebook posts in Photo, Multiphotos, VDO, Mini-game formats to engage with consumers through the campaign timeline.

Romano Summer 2021 - Landing Page - The R Men's Style in Summer

Create a special new platform to strengthen the connection between brand and consumers with the potential to develop for long-term with future brand campaign, sharing Men style guide for man who wants to become gentleman & stay cool in style.

Just like a trusted fashion magazine, the platform shares tips about how to be a gentlemen building style in summer: fashion, hairstyle, fragrance, grooming, etiquette… for consumers to achieve outlook of a true gentlemen.

Articles are categorized to match with 4 themes of the 4 key video: Office, Sport, Leisure, and Dating.

Go to The R Men's Style in Summer: https://romano.vn/bi-kip-he-lich-lam/