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    About

    Re-launch of LIVESTRONG.org.
    Published:
LIVESTRONG.org
As art director and lead brand steward, I was privileged toact as a consulting creative director with SpringBox on the 2010 re-launch ofLIVESTRONG.org. I consulted regularly with the design team to maintain visual consistencyof the website with other brand touchpoints, and to weave a powerful expressionof the LIVESTRONG brand into the structure of the site. The resulting redesignsuccessfully combines brand expression, seamless navigation and compellingstorytelling via efficient and fluid technology.
Making use of an image carousel, the homepage main graphics change at regular intervals. Also, the images and accompanying text are easy to update and keeps the site fresh.
With a drop down navigation menu, we were able to keep the page organized and also easy to navigate. An additional navigation pane is also on the bottom of each page.
Image and graphic guidelines help maintaing the brand as the pages get maintained by our in-house new media team.
Templates are used for every level of information and keep each page open and easy to read.
Dynamic content such as this video are contained within the webpage to help the user keep their place.