Better Bona Furniture is one of the biggest manufacturers in South China. They have operated on the market for more than 15 years and launched a lot of marketing campaigns. And for getting product imagery, they used photography. Naturally, their need for such pictures had grown with the expansion of the business so the company’s marketing department decided to try CGI. The thing that drew Better Bona managers is how fast they can get promo visuals using CGI and that it wouldn’t require spending a fortune.
Better Bona ordered 200+ renders for more than 80 items — 3 views on the white background and 2 lifestyles for each. Let’s get a closer look at the output of this ambitious 3D visualization project.
High-Quality 3D Modeling
Our team built 100% photorealistic 3D models for all 80 items. We also made 3 color options for each 3D model. This way, the manufacturers didn’t have to produce prototypes for every design variation but simply sent us drawings and references, and got imagery for the whole product line.
Plain Background Product 3D Renders
Our 3D artists created 9 pictures on the plain background for each Better Bona item including 3 color options. And each variation is shown from 3 angles — right 45° view, front view, and left 45° view. These 3 types of shots were needed to showcase the product in detail on e-comm listing pages.
Lifestyle 3D Visualization with Groups of Products
Our team made 2 lifestyle 3D renders for every product. A 3D scene had to include not only the brand’s furniture models but also 2-3 items of their partners — Tony’s Furniture Outlet. Those were wooden tables and chairs, drawer chests, and bookcases that complemented Better Bona upholstered furniture.
Product 3D Renders Usage
Better Bona Furniture used the 3D renders on their site and on Instagram. The pictures complement the overall aesthetic of the brand and are up-to-date with the hottest design trends.
