BRIEF
We were asked to design a poster for Fakugesi based on their 2021 manifesto, as well as a symbol for their theme #BuildCozYouHaveTo.
REQUIREMENTS
• A2 portrait size (594mm x 420mm)
• Set up artwork in vector for scalability
• Use this year's Fak'ugesi color palette
• Incorporate the Fak'ugesi pattern
• Incorporate the title ‘#BuildCozYouHaveTo
ICONOGRAPHY
PATTERN
POSTOR FINALE
RATIONALE
The goal of this design is to inspire Africans to wake up and start creating better things through graphic design. My emblem is based on Africa's growth since many of us have ideas but are too lazy to develop them; thus, it is time for Africans to step out and put our ideas on the table; it is time to flood our continent with great things. There are so many elements from our cultures and traditions that may power up our graphic designs; those hands on the poster are made up of many different colors that symbolize the various civilizations and customs in Africa. So, if we all work together and support one another, we will be able to make Africa a better place. The stars on the poster signify that the moment has come for Africa to begin or continue to leave its imprint on the globe, which is why the continent of Africa is the only one visible among the world's continents. I utilized a background with a Fak'ugesi pattern to demonstrate how Fak'ugesi encourages Africans to showcase their talents and assist them accomplish their goals. The theme #BuildCozYouHaveTo has been posted all over the world as a reminder that every African must constantly live by that slogan; it is the moto that must always be in our minds and hearts in order for us to build our continent.
