Alex Wagner's profile

McDonald's Global Packaging Redesign

Alex Wagner
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Advertising Fast food feel good design food & beverage ILLUSTRATION marketing mcdonald's Packaging packaging design Retail
Advertising Fast food feel good design food & beverage ILLUSTRATION marketing mcdonald's Packaging packaging design Retail
Advertising Fast food feel good design food & beverage ILLUSTRATION marketing mcdonald's Packaging packaging design Retail
Advertising Fast food feel good design food & beverage ILLUSTRATION marketing mcdonald's Packaging packaging design Retail
CREDITS​​​​​​​
Awards Won
Pentawards
(Bronze Award 2021 — Food)

Transform Awards, North America
(Gold — Best Use of Packaging)
(Silver – Best Creative Strategy)

PAC Global Awards Brand Marketing
(2022 Best in Class)

Client: McDonald's Corporation
My Role: Designer

Studio Team: Hamish Campbell (VP Executive Creative Director), Matt Sia (Creative Director), Priyanka Krishnamohan (Design Director), Alex Wagner (Senior Designer), Tiffany Bacani (Senior Designer) Nadia Izazi (Designer), Shruti Shyam (Designer), Alyssa Cohen (Freelance Designer), Justine Allan (Head of Client Management), Courtney Tight (Client Director),
Teri Neis (Client Manager), Brandi Parker (Head of Realization), Stephen Kwartler (Realization Manager),
Mat Brown (Senior Visualizer)
McDonald's Global Packaging Redesign
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Alex Wagner's profile

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Alex Wagner's profile
New York, NY, USA

McDonald's Global Packaging Redesign

A new look for a lasting legacy. We partnered with McDonald’s on a multi-year effort to redesign their global packaging system. The renewed desi Read More

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