Jooce Apparel concept ideas and logo

This side note was a concept I had in my mind for apparel wear. 

My inspiration for this idea stemmed from trends that I noticed in today's fashion culture.

Everyone is looking for bold and out there graphics when it comes to print wear, the now generation live a tech induced environment closely fueled by social media and all the crazy trends related. A brand concept like this can speak to such a crowd for its bold and clean look.