Year: 2021
Services: logo, packaging, social media, icon design
Status: concept
When making coffee, beans are the most important variable. The more is known about them, the easier it is to replicate that perfect cup.
And yet, coffee roasters often tend to omit important information about the beans on the packaging. Reasons for that can be different - keeping it minimal, not wanting to mention some of the details etc.
The Brew Lab project is a study of a coffee brand identity that shares more than just the bare minimum of information. The packaging includes most of the important information about the beans - both in case single origin coffee and blends.
It goes even further than that, sharing the knowledge as informative carousel posts on social media - something that almost no roastery does.
The same custom designed icon set is shared by the packaging and social media.
Thank you for your time.
Drop a like if you enjoyed the project!
Let's get in touch:
rolanskims@gmail.com
