Federica Sutera | Personal Brand Identity
This project was conceived with the intention of creating a Personal Identity design that reflects my personality, ideas and taste.
The goal of the project was to achieve this very personal Identity
using only simple and elegant lines.
 
I wanted to design a symbol that had a subtle connection with the sea
by using the initials of the name in unicum. The final design resembles
a knot, a fine and evocative bow to be printed using stamps.
The colour palette explores the different shades of beige and pastel colours that don't contrast much and that are not too intense.
The curriculum vitae was designed in a more playful style, using small icons to tone down the list of information.

On the whole, the operation was not simple!
It was a process of self discovery and understanding that culminated
in a visual rendering using few elements.
 
Federica Sutera | Personal Brand Identity
133
3230
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Published:

Federica Sutera | Personal Brand Identity

My personal identity, developed through the use of simple and elegant lines.
133
3230
14
Published:
Copyright Info

Attribution, Non-commercial

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