Carlotta Barella's profile

XFORMA Brand & Visual Identity

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Branding
XFORMA is a non-profit organization born in 2020 and  based in Milan. It organizes and promotes performing arts festivals and aims at bringing more and more people closer to the world of performing arts, since the latter are still largely unknown to the general public in Italy.
XFORMA promotes body language as an essential means of artistic expression to be used in different contexts and in continuity with other forms of art. It aims at stimulating reflections on the contemporary world and it organizes events such as festivals, conventions, conferences and workshops so as to encourage such reflections as much as possible. 
All the events are organized in synergy with both local institutions and international artists with very different and diversified backgrounds. By promoting international collaborations, XFORMA works towards a world that celebrates diversity of race, class, cultural heritage, artistic expression, ability, gender identity, and sexual orientation. Moreover, by collaborating with the local authorities and by promoting socially relevant and community-based art, the organization encourages the creation of an environment that is physically and economically accessible to everyone. 
XFORMA thus acts as a catalyst for art and action; it creates a forum for an open exchange of art and ideas without limits and categories, so as to instigate change in our communities and our society more generally.






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XFORMA Brand & Visual Identity
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XFORMA Brand & Visual Identity

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