Aramour
The Aramour Coffee & Roasters is an independent local coffee brand based on a tradition of work and care in taste. The brand was inspired by travel, with the idea of sharing what we do best: an extraordinary coffee from start to finish, seeking fair practices throughout the commercial chain.
Established in 2018 with a team of young people who are enthusiastic about the beautiful Ho Chi Minh City, Vietnam. Aramour is living out the dream of providing the best experience of enjoying coffee to the customers who have been our gorgeous companions. Until 2019, I have a great collaboration and created the new brand identity for @aramour. Based on the coffee culture of local brands and lifestyle research.
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The Objective
Create a brand and name complementing the quality of the product and service and functioning as an added value compared to its competitors. The brand must personify the essence and spirit of the business.
The name "Aramour" originates from classic France meaning love. The color palette is inspired by the facades of classic Vietnam cafes where natural materials and strong/ sobers colors are used.
