Small is Beautiful.
We designed an identity for our friends at Small is Beautiful, a Sydney-based brand strategy consultancy. Their name comes from their key insight into branding: that 'big media' gestures like broadcast advertising are increasingly irrelevant in an age where most of us now consume and socialise through the intimate 'small media' of phones and screens.
How to picture 'the power of small'? A tick bird on the back of a rhino? A pebble in your shoe? Or maybe matryoshka dolls, where the most precious one is also the last and tiniest?
Credits:
Brand identity and design: Smorgasbord
Copywriting: Small is Beautiful, Smorgasbord, Michael Gough
Brand identity and design: Smorgasbord
Copywriting: Small is Beautiful, Smorgasbord, Michael Gough
