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2021 NHL Draft Variable Data & Graphic Project
For the second straight year, I used excel spreadsheets with variable data, connected to Adobe Photoshop to build quick graphics – that don't look like quick graphics, during the 2021 NHL Draft

I built all the assets using Excel formulas that auto populated the majority of the work, compiled the variable data in Excel and was able to produce a fully team-branded graphic with the player info, draft round and pick, and an auto-generated tweet ready to go with the team-specific hashtags. 

I was able to post the image along with the tweet within 20 seconds of the pick happening in real-time. Check them out here, along with a video look at all 32 teams with #1 pick Owen Power.

*Note there was no 11th pick due to Arizona forfeiting their selection. See at the bottom a quick video look at the process. Shoutout to Elite Prospects for the info and Bradley Jack Design for the card slab file.
Thank you!
2021 NHL Draft Variable Data & Graphic Project
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Published:
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Matthew Henderson

2021 NHL Draft Variable Data & Graphic Project

11
125
1
Published: