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I love the direction, I am just overjoyed! :)
Sara geerdes
Owner, Spruced Hen
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Spruced Hen
“Feel good smells and memory-making scents. Cultivating and sharing intoxicating fragrances from garden-fresh/floral, baked goods, pine/spruce, citrus, and calming.”
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BRANDING
The detail of the custom illustrative logo and echos the luxurious and crafted feel of the brand. An elegant serif font (Roseritta)
with the play of the R with the U add uniqueness to the type. Overall the pair of the typography and custom illustration looks vintage and well-crafted.
Alternative versions of the logo add flexibility to the brand. Offering a circular option, and icon options.
LABELS
Pulling from the visual repertoire of vintage craft products, the Spruced Hen labeling is simple and effective. Clean labeling draws attention to important product call-out text. The simplicity compliments the illustrative logo.
+ Branding
+ Packaging Design
