辣一味辣椒醬品牌設計專案 | La La Flavor Chili Sauce
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「我不要紅色，我要做一罐與眾不同的辣醬！」這是業主黃小姐對我們說的第一句話。帶領身邊的人，從不吃辣到如上癮般的不可自拔，便是辣一味的魅力所在。分享給身邊朋友的溫暖心意，是推動她做品牌的動力，對我們而言，這不僅僅只是一罐辣椒醬，更是生活中不可或缺的好味道，因此我們將其命名為『辣一味』。
整體視覺規劃上我們融入了許多“探索”與“發現“的趣味元素，就好像一首搖滾樂、像乘坐飛往宇宙的火箭，重新翻轉人們的味覺感官與對辣椒醬的認知，同時也將大膽無畏的精神注入生活中，傳遞給周遭的人們。
沒什麼事情是一罐辣醬解決不了的，如果有的話，那就兩罐！
"It's a chili sauce that make you addicted, even if you don't eat spicy."
When we try to do something different with all sauce on market, we got this comment from a customer of our client.
Then we cannot help but thought, if you don't eat spicy ever, that's how dramatic experience when you try this chili sauce! It full with unknown and surprising, just like a rock n roll or ride a flying rocket. So we used this interesting analogy as our key visual and extend to all the brand packaging.
