Increased demand for their lawn and bird seed products prompted Newton Seed to launch a retail range of vegetable seeds. They wanted to reflect an environmental responsibility as well as get away from traditional seed packaging with its customary photos of impossible-to-achieve results. The use of woodcut-style illustrations and the specification of a natural recycled stock and bio-inks have all worked together to maintain the integrity of the packs.
Pentawards - International Packaging Design Awards 2009 - Silver
The Big Book of Green Design - Harper Collins, Published 2009