The Group for the Analysis of Development - GRADE (Peru) runs a ‘School Support Program’ in public schools of Lima, Peru. The objective is to identify, design and test low cost but high impact interventions to improve the student learning outcomes mainly in math and communications.

One of the interventions is a campaign which consists in a vision screening process for students in order to provide them free prescription glasses.


| THE PROJECT |

The main objective of the campaign was to raise awareness among the students and their parents about the importance of eye health and motivate them to participate in the campaign.

Under the concept ‘sight is my superpower’ I designed informative posters for parents and children, flyers and stickers for the eyeglasses cases.