![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/caeadc123967961.60f9c3060e89f.jpg)
Artwork must communicate on bottle and can labels, as well as all POS material, for digital and print applications.
Must have high shelf shout in a crowded market, and ‘stand out from the masses’. Colourways and tone of voice should appeal to wide target audience of 18-70.
Maintain a consistent style, and brand look and feel across
all products, although they must also be able to ‘stand alone’.
all products, although they must also be able to ‘stand alone’.
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b3cd5123967961.60f9c3060d300.jpg)
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/45907d123967961.60f9c3060dfc0.gif)
The Brands & visual thoughts
Thirst of Many:
Contrasting blue colourways with striking illustration to convey the ‘thirst’ and ‘many’ key words
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a201a2123967961.60f9c3060eef7.jpg)
Blonde Ambition:
Colour palette of whites/golds/yellows. Illustration to feature smooth flowing lines,
hops, flowers etc. Should feel vibrant and refreshing
Colour palette of whites/golds/yellows. Illustration to feature smooth flowing lines,
hops, flowers etc. Should feel vibrant and refreshing
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b8856123967961.60f9c3060d8d8.gif)
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c7e4a123967961.60f9c3060f4c3.jpg)
North Coast IPA:
Colour palette of blue. Should immediately communicate ‘coast’
and ‘cool’ to the consumer. Could feature sun, waves, surfers etc, and have a beach feel
Colour palette of blue. Should immediately communicate ‘coast’
and ‘cool’ to the consumer. Could feature sun, waves, surfers etc, and have a beach feel
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5472d9123967961.61005743e5823.jpg)
Crimson Rye’d: Colour palette of reds/rubys/silvers
Atlantic Storm:
Use blacks/dark greys/silvers/purple. Should feel ‘space like’, so moody and dark, but cool
Use blacks/dark greys/silvers/purple. Should feel ‘space like’, so moody and dark, but cool
Dark Horse:
Colour palette of burgundys/blood reds/maroons/silvers. Should feel flowing and smooth.
Could feature horses/blackcurrants/berries as part of illustration
Colour palette of burgundys/blood reds/maroons/silvers. Should feel flowing and smooth.
Could feature horses/blackcurrants/berries as part of illustration
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d663d9123967961.60f9c3060cbe6.jpg)
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d4037123967961.60f9c3060ba36.gif)
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c6b884123967961.60f9c3060b091.jpg)
![beer craft doodle identity ILLUSTRATION Label Packaging pattern psychedelic drink](https://mir-s3-cdn-cf.behance.net/project_modules/disp/262ea4123967961.610183afd8fb1.gif)