About Grass Roots African Interiors
‘Grass Roots African Interiors’ is a proudly African brand that sells unique African Artisanal products.
Being based in Dubai, they import and export hand selected products and sell them to an international market.
Grass Roots is born and bred on the Southern tip of Africa and will forever feel the beat of the continent in its veins.
Grass Roots is born and bred on the Southern tip of Africa and will forever feel the beat of the continent in its veins.
Brand Identity / Logo Design
Grass Roots required a bespoke brand logo and mark that could easily be associated with their niche brand.
The brand mark also needed to be simple, yet elegant.
Colours & Typography
Using a variety of earthy tones allowed me to bring across the African heritage but in a more modernised and fashionable style.
Business Cards
Using the actual products as design elements allowed for the product to shine through in a natural and elegant way, but also gives the customer a clear understanding of what the brand is offering.
Website Design & Development
The brand required and e-commerce website that allowed clients to shop the Grass Roots catalogue of products and order them for delivery in select areas in Dubai.
Check out the live website here - https://www.grassroots.ae/
Check out the live website here - https://www.grassroots.ae/
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