Advertising in the Media: Hamptons, NY
The ordinary person spends a huge amount of time consuming media in one form or another, and a considerable portion of that time will be spent looking at, listening to, or watching commercials. If you want to use the power of the media, though, you need to know what you're doing. Dead on Design advertising company works with B2B and B2C businesses in a variety of industries, including home related businesses, law and legal services, healthcare, technology, and much more.
Advertising in Popular Newspapers and Magazines.
In newspapers and magazines, there are two types of advertising: display and classified. Display advertising can range in size from a small corner of a page to a big double-page spread, whereas classified ads are modest ads at the back of the journal.
If there's a publication you're interested in advertising in, either go to its website or call its advertising department to find out the rates are. Advertising in the print media really is that costly, and for most home businesses it probably wouldn’t be rational.
Niche and trade periodicals, on the other hand, are an exception. If you've ever been to a newsstand, you'll be aware of the vast array of magazines available, each of which fills a distinct market niche. You need to find the magazine that people who are interested in your services might read. For example, if you're a wedding photographer, look for a magazine related to weddings. Advertising in these publications will be much less expensive than placing an ad in a general audience publication, and you will be much more likely to receive responses.
There is almost certainly a local radio station wherever you are. When your business has grown to a reasonable size, you may want to consider purchasing some time for it.
The only type of business that can benefit sufficiently from radio commercials to warrant the expense is one that deals with automobiles. You know that practically everyone your ad reaches will be a car owner, and hence might be interested in what you're promoting, because radio is almost totally limited to usage as in-car entertainment these days.
The response could be a little too big thanks to the time-sensitivity of radio, you'll get mobbed the next day, and then everyone will forget you again. The listener has no way of keeping your ad and referring to it later, or of finding it again in the future with radio advertising.
This would be a horrible idea unless your company is already extremely large. Even on local cable channels, preparing and showing an ad for less than $10,000 would be difficult. Of course, if there's a market for your product and you've got the budget for this, you could take a gamble and make a mint. The home businesses that tend to do best out of TV ads are ones that have a 'unique and useful invention' product with easy-to-demonstrate benefits; think infomercial. According to studies, a 60-second commercial, a free phone number, and a $19.95 price point can sell practically anything.
Advertising on Billboards.
This is one that is sometimes ignored but may be highly effective if done correctly. Billboard advertisements are relatively expensive, but they often stay up for a long time and can be highly targeted to a certain location, usually the one where they're physically placed. If you can install one close enough to your business that it says something like 'turn left at the next crossroads,' you'll get the best results.
Designing a compelling and concise message from your business to your audience and paying for that message to be pushed through various media routes is what Advertising Hamptons, New York is all about.