Client: Chang E Snow Skin Moon cake (嫦娥雪皮月饼)
Type: Packaging, Promotion, Branding
The inspiration came from the tale of Chang E, which is the most widely accepted tale regarding the moon and the origin of the Mid-Autumn Festival.
The packaging design aims to depict the moon cake festival celebrations through the use of the rabbit. The rabbit is frequently shown as the Moon goddess Chang'e's companion, baking cakes or rice cakes. The rabbit in the image is seen dancing, conveying that this is an occasion to be celebrated.
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客户：嫦娥雪皮月饼
类型：包装、促销、品牌
灵感来自嫦娥的故事，这是最广为接受的关于月亮和中秋节起源的故事。
包装设计旨在通过使用兔子来描绘月饼节的庆祝活动。兔子经常作为月亮女神嫦娥的伴侣出现，烤蛋糕或年糕。图像中的兔子在跳舞，表明这是一个值得庆祝的场合。
The packaging is a wooden box handcrafted by a local carpenter that communicates the value of the brand's handcrafted products. Inside the box is an exquisite image made up of three smaller ones printed on the cover of the brand's three iconic products.
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包装是由当地木匠手工制作的木箱，传达了品牌手工产品的价值。盒子里面是一个精美的图像，由三个较小的图像组成，印在该品牌的三个标志性产品的封面上。
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