GOODLY NOODLY
a conceptual product rebranding of a new shirataki-based line
THE CHALLENGE
The Manila Pasta Company has come up with a new shirataki-based line: seaweed-based spaghetti, fusilli and penne with no calories and no carbs. The name they came up with, "Shiratakattack," doesn’t seem to appeal to their market: health-conscious new dieters desperately trying to transition to low-carb meals. They need a new name!
THE SOLUTION
Cook up a fun and exciting take on how healthy food can be perceived and experienced.
