CASE STUDY
MAIN FILM
CHRACTER PROFILE – MARTHA
CELINE HOEKS • Dutch adrenaline junkie Celine moved to the Western Cape after being completely drawn to the adventurous lifestyle it has to offer. She spends most of her free time in the ocean surfing the waves around the peninsula and lives with her boyfriend and their two dogs in beautiful Scarborough.
MARCUS ZANDHUIS • Marcus relocated to Cape Town after a friend returned from the perfect holiday and convinced him to give the Western Cape a try. He met his wife, Joonji, in Cape Town's famous Long Street and together with his son Maru, they live happily in Sea Point.
MARTHA GILLE • German tourist Martha first visited Cape Town in 2014; she immediately knew this was her new home. She lives with her boyfriend in Cape Town, and they spend their weekend's camping, exploring and meeting up with friends to sit on the beach and enjoy life to the fullest.
PHILIP RUTHER • Philip is a German doctor who, together with his family, travelled through Africa in their Land Cruiser and orange caravan. He is an adventurous soul who loves to take his family to places most people will never visit. They have settled in Cape Town, where Philip has co-founded a holistic health centre.
Agency: King James Group
Chief Creative Officer: Alistair King
Executive Creative Director: Danny Pinch
Creative Director and Art Director: Graeme McCree
Copywriter: Kathryn White, Tamsin Green
Production: Samantha Wentzel
Director: Arthur Neumeier
Production Company: EyeForce
Chief Creative Officer: Alistair King
Executive Creative Director: Danny Pinch
Creative Director and Art Director: Graeme McCree
Copywriter: Kathryn White, Tamsin Green
Production: Samantha Wentzel
Director: Arthur Neumeier
Production Company: EyeForce
