Motiv is the region’s biggest mobile network operator that functions in the Ural Federal District. It is the leader of the local market, as it outperforms the “Big Four” (national biggest mobile operators) in the number of users.
Motiv’s users are ordinary people, but the company’s services empower them to show their worth. In 2020, we renewed the brand identity to celebrate Motiv’s product line extension. The core element of the identity is an image of a guitar pick. It reflects the brand’s mission, that is, to help ordinary people be special, unique and extraordinary.
Creative Director: Andrey Gubaydullin
Strategy; Pavel Putintsev
Copywriters: Anton Rozhin, Dasha Ovechkina,
Strategy; Pavel Putintsev
Copywriters: Anton Rozhin, Dasha Ovechkina,
Ilya Starikov, Stepan Troshin
Design Director: Vladislav Derevyannykh
Art Director: Anastasia Kolycheva
Design Director: Vladislav Derevyannykh
Art Director: Anastasia Kolycheva
Designers: Alexey Klimov, Maxim Geychenko
