吾府喜柿品牌設計專案｜WU FU SHI SHIH Branding Project
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吳府喜柿對他人而言，可能只是一個甜柿品牌，但對業主而言卻是世代傳承下來的記憶與情感。我們從“吳家有囍”出發，將自家人因柿子串連起來的幸福感也透過一顆顆圓潤飽滿的柿子帶給大眾，成為特有的“吾府喜柿”。
而在華人地區帶有吉祥喜慶意涵的柿果，我們除了想讓品牌識別帶有現代感可以讓年輕族群認識外也仍想維持中華文化對柿子特有的情感。因此我們用窗花結合柿形，象徵吳家團結凝聚的情感，以優雅簡約精緻的線條呈現在地農產品不只是質樸，對品質的嚴選更是如精品品牌一般的要求。
Although WU FU SHI SHIH maybe is just a persimmon brand for people. But it is significant for ms.WU and her family. The brand connected every each family member's memories, and also want to bring the happiness to the other people.
Persimmon, in Chinese culture, means cheers, union and happiness. Besides used the contemporary design expression, we still want to show the symbol of traditional. Therefore, we made Chinese window grille combine with persimmon shape to represent the emotion of Wu's family. Let the agricultural products brand be more exquisite and elegant.
