Lada is a studio that combines the seriousness of architecture with the warmth of interior design in all its projects. Professionalism and excellence united to elegant, warm and close spaces creation.
The "Organic Elegance" is the main concept that has defined the graphic work to create the identity of Lada.
The goal was to achieve an elegant and timeless wordmark, with an organic touch but without falling into exaggerated visual resources or extreme forms.
To achieve this we have worked the two "A" letters present in the name and we use them to support the "organic" concept, drawing wavy shapes that refer to the waves that the wind produces on the Mediterranean sand, but also to the waves of the wood grain.
The waves present in the two "A's" also serve to extract a minimalist and recognizable symbol that helps us to summarize the concept of "Organic Elegance" and to convey the strategic values of the project.
The result is a simple and elegant identity that helps Lada to position itself and convey its value proposition.