Nike : Nike+ Run Club WeChat
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The only thing runners like as much as running is talking about running. That's why Nike partnered with WeChat to extend the reach of its Nike+ Run Club to the Chinese market. By tapping into China's #1 social platform, Nike hoped to attract new users to the club, establishing running communities throughout the country and transformingtalk—the so-called enemy of action—into the best running partner ever.
CREATIVE DIRECTOR : DAVE TUPPER
ASSOCIATE  CREATIVE DIRECTOR (COPY) : RIAAD MERWE
UX / DESIGN : MICHAEL CHU
ART DIRECTOR : JULIEN MOREAU
ART DIRECTOR : CARLOS BERNAL
DESIGNER : TRACY YANG
DESIGNER : MEYOU YU