Embellish:
make (something) more attractive by the addition of decorative details or features.
Embellish is a Cairo-based jewelry brand that oughts to be a part of boosting each and every girl's confidence and becoming a part of their story. It offers ready to wear and customizable jewelry as its core value it making its pieces personal to fit everyone's taste.
The brand identity and packaging were made to portray the brand's elegance through the usage of colors and the serif font, and to show its personal, playful side using patterns and a handwritten font, both incorporated together to show the diversity of women and girls' personalities and stories.
