Cut to lockdown. People stuck in their homes. Out of jobs. Long distance relationships. Loss of loved ones. Anxiety. Stress. WFH. Bikes in the parking lot etc. etc. With the anxiety levels increasing, we thought what if we could reach out to our fellow community and engage with riders. A special initiative, it never saw the light of the day because of the strict restrictions and rules. 

Stuck in the proactive folder. Btw this one was conceptualized much before Droga5 came out with the Harley Davidson campaign - which of course, is brilliant. But this one is a genuine heart-to-heart effort. Hope it comes out of the folder soon.

Pulsar Stuntmania introduced India to the world of stunting and gave a platform to dreams that were struggling in backyards, underground parking lots and abandoned warehouses. Being the No.1 selling sports bike in India, it was time we took the step needed to support the community that was being tagged as illegal and irresponsible.

Again, this one's saved in one of those folders waiting to the see the light a couple of years down the line.