Midas Sales Kits
Midas
Midas
The world of franchising is a competitive one, and standing out to potential franchisee's is a must. Rather than sending sales reps out with boxes of DL brochures and A4 folders, we proposed that Midas take a different approach. Bespoke Metal cover booklets and and ipod touches (for those that signed on!) would be able to cover all of the relevant information while still being true to the brand values of modern, innovative, and technically advanced. After the initial sale the ipods would also become B2B tools helping keep their franchisee's up-to-date.
