Back To School - Target
Target asked us to help parents deal with the lists that every school hands out each summer to help equip kids for the new year.
We wanted to do it in a fun way. Our insight was that getting through a new school year is hard enough without having to worry about supplies, and at Target you didn't need to fret because
"School Takes A Lot, Target Has It All."
Creative Directors: Guy Seese, Chris Mitton
Copywriter: Dan Kroeger
Art Director: Patty Orlando
ECD's: Mark Fitzloff, Susan Hoffman
Producer: Andreas Murillo
Director: Wayne McClammy
Music Producer: Sara Matarazzo
Client: Target
Agency: Wieden+Kennedy

Creative Directors: Guy Seese, Chris Mitton
Copywriter: Dan Kroeger
Art Director: Patty Orlando
ECD's: Mark Fitzloff, Susan Hoffman
Director: Andreas Nilsson
Producer: Katie Reardon
Client: Target
Agency: Wieden+Kennedy
Back To School - Target
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Back To School - Target

Target wanted to help parents deal with the lists that every school hands out each summer to equip the kids for the New Year. We wanted to do it Read More
7
391
0
Published:

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