This past July of 2021 I put together some branded assets for Big Brothers Big Sisters of South Texas for their "MERFD" Campaign
The Director of Marketing, Joseph contacted me provided the materials to build the project with. The BBBS Brand and color scheme:
Then, the theme of the marketing campaign "MERFD" which stands for "Marketing, External Relations, Fund Development"
I chose to build the assets with Figma since I'd done a lot of work with this tool in my UX Design Certificate with Google... and I got started!
V1:
I have to say, after my V1 I was fairly satisfied and hoping I would get a positive response. The only issue I did receive in response was that the size was too big for their brochures. So, it was time to re-tool a little bit.
V2:
You might ask yourself... "what in the world?!?!" Yes, this version was a big mistake! Joseph sent me measurements for the resizing the project... and I actually sent this version in. I quickly sent in a revision! But, V2 did see the light of day... briefly... and I have enough humility to hopefully give you all some chuckles now... eensie weensie chuckles.
V3:
In realizing the actual size of the document and it's constrains with my design and the text, I decided to give Joseph two separate options of the design. One, being a drop down display of the text and the other being a lower removed presentation.
And here is the final design chosen:
And here is the final design chosen:
V4:
If you'd like to read more on the article written, please click on the link provided below:
