“With all the noise and chatter out there, it is essential to Incorporate non-traditional experiential marketing approaches into your strategy to stand out and powerfully connect with your target audience — online and in person.”
- Bradley Dean, Toronto

The goal of experiential marketing is to connect clients with brands in an unforgettable and non-conventional way. It goes beyond the traditional bounds of advertising, which usually focuses on highlighting the features and benefits of a particular product or service. The experiential marketing approach hits most of the senses, subconsciously forging a bond between prospect and brand. It goes where the potential customer is and delivers a memorable, tangible experience. This synergistic approach not only affects the potential customer in the present moment, it encourages them to act in the future (purchase, sign-up, start a free trial — whatever the desired action you want them to take).

Experiential marketing focuses on active communication with prospects, instead of passive strategies to influence the client’s decision to buy. It evokes feelings of excitement, leaving potential customers curious and willing to hear more about the message or service being presented. It doesn’t feel like a hard sell. And experiential marketing goes beyond activating the prospect’s senses, it helps forge a connection with your brand. And when people are loyal to a brand, they want to share it with others. Effective experiential marketing can transform customers into brand ambassadors.

The Top 5 Benefits of Experiential Marketing

1. Inspires prompt response from prospective customers
2. Leads to creative advertising strategies to drive high sales
3. Works to generate powerful word of mouth promotion
4. Increases understanding of your services and products
5. Transforms customers into brand ambassadors

Our team produced the ‘Virtual Travel and Leisure Show’ in September 2020. This one-of-a-kind show was Canada’s first-ever nationwide virtual travel and leisure show, which garnered media attention and acknowledgment of its unique concept. This extraordinary show allowed participants to download pamphlets, access exhibitor’s videos, interact with other attendees, and chat online with representatives from different companies. It presented attendees with a dynamic and interactive medium to get travel recommendations and plan future travel absolutely free of cost. Even virtually, you can provide prospects with an experience that engages the senses. Throughout the lockdowns and Covid shutdowns, our team worked tirelessly to bring our experiential marketing expertise online.

Bradley Dean has developed and produced creative, engaging and successful experiential marketing plans. He serves as the Principal of Granite Productions in Toronto, a company which has helped many organizations through its innovative and unique approach to marketing.

Experiential marketing strategies developed by Bradley Dean and the Toronto Granite team can help your organization, product, service or brand gain traction and attention. Unique experiential marketing campaigns designed by Bradley Dean and the Toronto Granite team have been proven to boost ROI while improving brand awareness.

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