1. Laying coloured shapes on surfaces is a complex task of infite possibilities
2. Much of what Visual Designer's produce is meant only to exist and not to fulfill a role
3. Why should we only make people see when we can make them think?
4. Where would Visual Design be without breaking dogmas?
5. In the future Visual Design intelligence will not be more relevant than virtue
6. Visual Desidn generates mental implications
7. Visual Design must have a polysemic voice
8. Visual Design is all but superficial
9. The image of today is always made up of instant visual buzz
10. Visual Design shoul create emotional bonds
11. Contemporaneity is blinding—everyone wants to live the present assuming that all that's new is better
12. What if instead of creating a style each designer employed an attitude?
13. Schools of visual design must teach ways of thinking rather than recipes
14. The visual designer’s task is quite straightforward: to lay out images and letters on a surface
15. No designer is an island. The passing of the years makes us look back at history and teaches us that each one of us is but a drop of water in the ocean
16. The image of contemporary visual culture reminds us of something without quite being anything—it bears an organic essence but a synthetic look