Owl Tree Seeds
Myapproach toward graphic design is one that emphasizes the human quality of eachdesign, regardless of how it is produced or printed. I believe it is in theirregularities and the perceived -- or actual -- hand-touches by which onedesign is elevated above the rest. This creates an instant connection betweenthe viewer and the design.

WithOwl Tree Seeds, this connection exists in the sketch-like quality of thegraphics, the irregularity in the speckled paper, the stitching along the sidesof the packets, and the organic ribbon. My point-of-purchase display not onlypresents these qualities, but also adds an element of taste to the overallpresentation of the herb collection.