Black Sands Brewing Co. is a local brewery and pub in San Francisco, CA that produces craft beer. Like its name “Black Sands,” the company seeks to create a soft, savory, and luxurious beer. Moreover, the sand and beer remind people of the seaside in San Francisco while also giving a sense of harmony between those two elements. Focusing on the characteristics of the sand, the brand’s design keeps the balance between typography and sand graphic to showcase the brand with a stronger personality.