MACK WELDON
Mack Weldon makes the best men’s underwear on the planet. Period. But most of their customers only know them for that, while they in fact make a whole wardrobe of modern menswear. We dug into the lives of their customers learned just how system-oriented they are. Using that insight, we developed a brand strategy and a new way of thinking about their product offering. We used the new strategy to drive a new site UX, visual storytelling and their first integrated campaign. Introducing the Daily Wear System.
