Rebranding & Packaging
The idea was to improve customers’ moods that perfectly embody the sleek and elegant design I created for Flame & Wax Candles from California. All candles are handmade with 100% domestically-grown soy wax and premium fragrance oils from natural sources with cotton wicks. Flame & Wax candles burn clean and are non-toxic. Candles and boxes are inspired by abstract illustrations, romanticism, life philosophies, and different seasonal aesthetics.
We are starting our journey with five scents and accessories that accompany our brand aesthetic.
Welcome to the Flame & Wax family! We are here to give you pure luxury!
Welcome to the Flame & Wax family! We are here to give you pure luxury!
Client - Flame & Wax candles , California.
They reached out to me to take their brand next level with Rebranding as they want to reach more audience who loves organic scented candles. I have worked on the customer persona & market research to make a substantial rebranding for Flame & Wax.
abstract patterns are inspired by nature, boho life & philosophies
The product photographs are the true expression of this brand. I wanted to show a cohesive visual experience throughout the presentation, from color to final print design. The target audience is working women who are full of life and admirers of boho living.
I kept the same brand aesthetics in every social platform to grab their ideal audience's attention.
The candle packaging will be in two forms following the individual price ranges.
The branded tote bags are their special edition.
Services -
Visual identity design
packaging design
Branded social media post design
Client - Flame & Wax Candles
Product Photography - Artcoast Design
Tote Bag Photography - Jennifer Chain
