B A C K G R O U N D
This 2020+1 is an Olympics like no other. The Tokyo 2020+1 Olympic Games will have no roaring crowds, celebrations, or physical bond between the people and Olympians. Our target audience are not watching the Olympics on TV. They’re watching highlights on social, following specific athletes, and looking for behind-the-scenes content. This is where AliExpress comes in. As a world-leading tech platform, we see this as an opportunity for us to come together with the other Olympics partners to deliver the message of "Stronger Together” in a new and innovative way.
C A M P A I G N I D E A
This is no ordinary flag. It is a flag that unites the planet. It spans cultures. It transcends sports. It connects countries. It travels the world. It brings everyone together. And represents a world of support together as one. It has thousands of parts, but there are no separate pieces. It is One Flag. Made by One Thread. Personalized by the people – in support of Tokyo 2020+1.
W E B S I T E
The flag will be made by using colours inspired by 206 delegations that are participating Olympic 2020+1. This idea is to turn people’s online support for their Olympics team – before and during the games – into coloured threads that are woven together to make One Flag. Thus the One Flag is a visual representation of every Olympics team and supporter from all around the world.
C R E D I T S
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Client: AliExpress
Agency: Ogilvy Shanghai
Sascha Engel - Vice President, Creative Technology
Michael Pearson - Group Creative Director
Agency: Ogilvy Hong Kong
Michele Salati – Creative Director / Head of Art
Richard Sorensen – Creative Director
Ollie Davies – Associate Creative Director
Soenar Santoso – Senior Art Director
Yanny Cheng - Art Director
Cheryl Wan - Associate Account Director
Production Team
Sinisa Spasojevic - Head of Technology
N&MS - Illustrators
